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Latest salvo in the burger wars |
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Written by Phil Glatz
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Saturday, 26 May 2007 |
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Last Updated ( Saturday, 26 May 2007 )
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The parent company of the Carl's Jr. and Hardee's fast food chains sued rival Jack In The Box Inc. on Friday to stop TV ads that it says suggest Carl's Jr. and Hardee's use cow anus to make Angus beef hamburgers.
CKE Restaurants Inc. sued Jack In The Box in U.S. District Court on Friday over an ad in
which executives laugh hysterically at the word "Angus" and another
where the chain's pingpong ball-headed mascot, Jack, is asked to point
to a diagram of a cow and show where Angus meat comes from.
"I'd rather not," the pointy-nosed Jack replies.
... CKE claims the ads create the misleading impression that Jack In The
Box's new 100 percent sirloin burgers use a better quality of meat than
the Angus beef used by Carl's Jr. and Hardee's. CKE claims the spots
confuse consumers by comparing sirloin, a cut of meat found on all
cattle, with Angus, which is a breed of cattle.
I agree; it is misleading and confusing - but in an industry that has withstood past attacks that hamburgers were created from ground up worms or a powder, this is not unexpected.
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